Product Execution versus Discovery

Make sure you are focusing on the right things based on your product strategy.

When starting a new product initiative, it is drilled into our heads by all the great product thinkers that we must think about risk. What are the assumptions we are making? Which are the riskiest? How can we reduce the risk inherent in each of those assumptions early?

Most of our attention falls into the 4 types of risk described by Marty Cagan as:

1. Value Risk